PORSCHE X LEGO
ASK:
Unite fans to be part of Porsche’s Holiday story and celebrate the spirit of dreams. Through participation, this campaign seeks to generate interaction between LEGO followers and Porsche fans.
ANSWER:
“Driven by Dreams. Built by Immagination”
There are dreams that are built little by little, piece by piece. Detail by detail. And there are passions that unite and deserve to be celebrated.
In this collaboration, Porsche and LEGO, join forces to bring dreams to life during the Holidays by create a series of contests where LEGO and Porsche enthusiasts have a change to win a LEGO GT4 e-Performance. The result was 7.9 million views and an engagement rate of 15.58% nearly double our baseline.
Unite fans to be part of Porsche’s Holiday story and celebrate the spirit of dreams. Through participation, this campaign seeks to generate interaction between LEGO followers and Porsche fans.
ANSWER:
“Driven by Dreams. Built by Immagination”
There are dreams that are built little by little, piece by piece. Detail by detail. And there are passions that unite and deserve to be celebrated.
In this collaboration, Porsche and LEGO, join forces to bring dreams to life during the Holidays by create a series of contests where LEGO and Porsche enthusiasts have a change to win a LEGO GT4 e-Performance. The result was 7.9 million views and an engagement rate of 15.58% nearly double our baseline.