SUGAR ASSOCIATION
ASK:
- Sell something seen as bad but that is also quite good representing the Sugar Association.
ANSWER:
- “The Sweet Life”
- A series of ads in which our protagonist, Patricia, transforms into a retro stylized version of herself highlighting the sweetness associated with the 1950's domestic sphere.
INSIGHT:
- Currently, there's an uptick in media using sitcom/housewife trope to tell powerful stories.
EX: AMC's Kevin Can F**k Himself, Disney's WandaVision.
- Sell something seen as bad but that is also quite good representing the Sugar Association.
ANSWER:
- “The Sweet Life”
- A series of ads in which our protagonist, Patricia, transforms into a retro stylized version of herself highlighting the sweetness associated with the 1950's domestic sphere.
INSIGHT:
- Currently, there's an uptick in media using sitcom/housewife trope to tell powerful stories.
EX: AMC's Kevin Can F**k Himself, Disney's WandaVision.
STORYBOARD: The Sweet Life | "Delightful Dinner" | :30
